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MONEY MATTERS
The question is, does money matter when it comes to this once-in-a-lifetime event?
Maybe the answer everyone wants to hear is Paula LeDuc's response. "The recession sure
hasn't hit weddings!" says the owner of Paula LeDuc Fine Catering in Emeryville, California,
which tends to work with a higher-end clientele. Yet other event professionals who also work with upscale clients say the hard economic times are reflected in a thorough consideration of expenses by clients. "People are careful how they spend their money," says Renee Symans, co-owner of 5 & R Original Events in Tarzana, California. Like many other expenditures, people
want value for their money, and
many don't want to
appear ostentatious. "In the
1980s, people would spend tons of money," David Tutera of Design By Masque in New York says. "Now they don't want to come across as spending a lot, even if they do."Perhaps the most
obvious way to cut back is by
shortening the guest list.
Roberta Deem of Capers in Los
Angeles saw one guest list go from 300 to 75 guests. Not all cuts are as drastic, but maybe David Buck of Great Performances in New York sizes it up best when he remarks, "I think people aren't inviting that fourth cousin anymore."Guest
lists versus budgets is an area
where one plus
one equals three. Jim Gallagher of
Partytime Productions in Chicago points out that he could have a wedding for 50 guests with a budget of
$100,000 and another one for 500 guests and $75,000. "It just vanes with each client," Gallagher says. And those clients might not be the mother of the bride anymore. "With the bode and groom paying for it
themselves, they are a lot more cost-conscious," explains Tracey Amernick of The Westin Mission Hills Resort in California. The first-time bride and groom in their twenties is no longer the norm. Many couples
are celebrating a second or third marriage and have well-established careers, which allows them to be more specific about their needs, and also spend what they can afford. The bottom line is, yes, money matters for the average wedding, and in most cases, even for the mega-weddings.
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